9th FIDSI National Direct Selling Conclave | Srinagar
“India’s Direct Selling Industry Moves Ahead – 7% Growth, Beating Global Parameters”
The Federation of Indian Direct Selling Industries (FIDSI), in collaboration with the Confederation of Indian Industry (CII), successfully hosted its 9th National Direct Selling Conclave on 3rd July 2025 at the Sher-i-Kashmir International Conference Centre (SKICC), Srinagar. This landmark event brought together policymakers, regulators, and industry leaders to shape the future of ethical and regulated direct selling in India.
🏛️ A Historic Gathering in Srinagar
The conclave marked a significant milestone for the direct selling industry as Jammu & Kashmir hosted leaders and dignitaries from across India to discuss key issues around compliance, consumer protection, and industry growth.
Chief Guest: Shri Satish Sharma – Hon’ble Minister, Food, Civil Supplies & Consumer Affairs, Jammu & Kashmir
Guest of Honour: Mr. Nasir Aslam Wani – Advisor to the Hon’ble Chief Minister, J&K
Other key dignitaries included:
- Mr. Saurabh Bhagat – Principal Secretary, Dept. of Consumer Affairs, J&K
- Dr. M A Alim – Chairman, CII J&K
- Senior representatives from CII, Department of Consumer Affairs, and leading direct selling companies
- Key members from FIDSI
📊 Launch of 2025 Industry Report – A Landmark Achievement
A major highlight of the event was the launch of the 2025 Direct Selling Industry Report, which revealed 7% national growth, a figure surpassing global industry averages. The report underscores the resilience and potential of India’s direct selling sector, now emerging as a strong pillar of self-employment and entrepreneurship in the country.
✨ Key Outcomes of the Conclave
✅ Policy Dialogues: Discussions on implementing Direct Selling (Consumer Protection) Rules, 2021 in J&K
✅ State Monitoring Proposal: A proposal to form a State Monitoring Committee with FIDSI representation for ensuring ethical and compliant operations
✅ Focus on Consumer Awareness: Initiatives for enhanced consumer education and compliance training
✅ Skill Development Initiatives: Strategies to empower youth and promote micro-entrepreneurship in the region
🗣️ Voices from the Event
Shri Satish Sharma emphasized the role of direct selling in empowering youth and women in J&K, saying:
“Direct selling is not just a business model; it is a platform for economic transformation. With the right regulatory framework, J&K can lead by example in ethical and transparent direct selling.”
Mr. Nasir Aslam Wani highlighted the importance of skill-building and consumer trust:
“Our youth are looking for sustainable opportunities. Direct selling can bridge the gap between aspiration and achievement if built on strong consumer confidence.”
🌱 Why This Conclave Matters
The conclave reinforces the significance of government and industry collaboration in building a robust ecosystem for direct selling in India. With over 8.6 million active direct sellers nationwide and a market size of ₹21,282 crore in FY23, the industry continues to play a key role in self-employment and economic empowerment.
Jammu & Kashmir, with its young and dynamic workforce, is now set to emerge as a model state for ethical, consumer-centric direct selling.
📌 Moving Forward
The event ended on a note of optimism, with FIDSI and government stakeholders committing to work hand in hand to ensure a transparent, compliant, and growth-driven future for the industry.
Stay tuned with Direct Selling Today for exclusive updates, interviews, and insights from this landmark conclave.
