CONVERSATIONS WITH DOMAIN EXPERTS
Read about a different point of view on Direct Selling Industry from our International Contributor
BRIGHAM IRAHETA
With 17+ Years experience in Direct Sales/Network Marketing Industry held various positions as International Business Development, Sales Director, Expert in opening new countries for existing businesses in major corporate. He lives in Utah, USA, which is possibly the most prolific Network Marketing hub in the world.
“Should Direct Sales Company Push A Specific Method Of Operations On It’s Field Leaders Or Should They Let Each Figure Out What Works For Them And Their Team?”
Have you ever felt that as an organization’s main captain the success of your business idea is falling behind due to some operational drawbacks which in turn results in poor performance by your sales force. One needs to ensure that “The System” which should be the foundation of a successful direct selling company, providing a framework for your should be followed with utmost dedication and practicality. It is your duty to ensure that the same system once implemented carefully should be enforced for the better performance of your direct sellers.
Your field is your arena where the success is highly driven and accomplished when it’s a win win situation for both; the sales force along with leaders working on their own system doing effective product demos with the end result as sale and the management ensuring that these internal systems with checks and balances are maintained. The good systems shall survive and as long as they all achieve their set targets. Forcing distributors to fit into a mold pre-defined by a rigid managemnet is obstructive to growth. The attitude of “this is what you do and say, and if you don’t then you’re on your own”, aside from being a sign of a company lead with a narcissistic personality is a sure way to repel true leaders. People who have had success, who have figured out what works for them and how to reach the top ranks on their own, they’ll want no part of this as this might irritate them and they lose their own interest to perform better.
You know that some individuals identity with your product and they work hard to share their story and the benefits in a passionate, near evangelical manner that will bring exponentially more effort than if you made them lead with the set targets for your business goals. It is indeed advisable for companies to incorporate an educational teaching a strategy or a plan for on boarding their direct sellers for the introduction of efficient direct selling, You know, in case new distributors they are often unaware of the nuisances to do the business efficiently. Slow is fast if you have consistency and passion for your business idea. The field is a Volunteer Army, they’re here for the freedom, the flexibility and the autonomy you need to reinsure that you provide them the ample space for success.
