Launch of Monitoring Mechanism for Regulating Direct Selling Entities and Direct Sellers in Kerala.

Launch of Monitoring Mechanism for Regulating Direct Selling Entities and Direct Sellers in Kerala.

Direct Selling is the Key to Self-Employment and Nation Building

Direct Selling is the key to self-employment and Nation building as we stress on the importance of “SabkaSaath,SabkaVikas,SabkaVishwaas and SabkaaPraayas”–with these words Shri. Ashwini Kumar Choubey,Hon’ble Minister of State Consumer Affairs, Food and Public Distribution, GoI  set the tone for the inaugural session of the first ever National Conference on Direct Selling and Consumer Protection: Issues, Concerns and Challenges organized by Direct Selling Today-India’s First Direct Selling Magazine in collaboration with Centre For Consumer Studies,Indian Institute Of Public Administration(IIPA), an autonomous organisation under Department of Personnel and Training, Government Of India. The conference was structured with the motive to highlight the importance and discuss the way forward for the Indian Direct Selling Industry.

The National Conference was held on 17th April,2023 at the TNC Memorial Hall of Indian Institute of PublicAdministration (IIPA), New Delhi. Direct Selling Today invited many reputed Indian Direct Selling entities and their management.More than 65 companies represented the strength and scope of the industry and showcased an active participation in the event.

Scholars, industry experts, policy makers, professionals, direct sellers and other stakeholders participated as esteemed panellists and participants followed by fruitful discussions on various industry topics.A national level presentation was made highlighting the major topics such as Consumer Protection (Direct Selling) Rules,Food Safety Regulations for Compliances for Direct Selling Companies,Healthy one to one guidance to Direct Selling Companies for their Product Labelling and Impact of Legal Metrology Packaged Commodity Rules and their penalties for non-compliance.Support provided for understanding the right Advertising Codes and curbing the practice of Misleading Advertisements for effective branding and communication strategies for Direct Selling Companies were also discussed.

The event was successfully conducted with a gathering of more than 200 important invitee’s representing Indian Direct Selling Industry.The registration of the event opened at 9:30am with distribution of Agenda and Conference kit.In his welcome address Prof. Suresh Misra, Chair Professor (Consumer Affairs), Centre for Consumer Studies, Indian Institute of Public Administration (IIPA) highlighted the importance of ethical and legal practices in direct selling so that the industry can grow at a faster pace with responsible roles to be played by the management of various direct selling companies. Shri. S.N. Tripathi,Director General (Retd. IAS), Indian Institute of Public Administration(IIPA) in his welcome and introductory remarks stated the importance of digital and technology advancement leading to a boom for benefit of e-commerce, where all direct selling companies are able to reach every pincode in the country thereby leading to nation building and enhancing the core principles of entrepreneurship and Make In India programme.

After inaugurating the conference Shri. Ashwini Kumar Choubey,Hon’ble Minister of State Consumer Affairs,Food and Public Distribution, GoI highlighted the importance of direct selling as one of the successful models of business in India. He emphasised on quality and ethical practices which should be followed by companies to protect the consumers. He stated the urgency for effective implementation of Direct Selling Rules to be more consumers centric.On the occasion Vote of Thanks which was proposed by Mr. Rahul Sudan,Chief Editor, Direct Selling,who highlighted the importance of creating a community where unity and strength along with guidance can make the industry shine.The conference was divided into a series of meaningful technical panel discussions represented and chaired by reputed legal and industry experts on various topics. The first session was on“Consumer Protection (Direct Selling) Rules and Implementation of the Rules at State Level”. The session was chaired by Shri. Hem Kumar Pande, Former Secretary (Consumer Affairs),Government of India (Retd. IAS) and the esteemed panellists was Prof. Dr. Ashok Patil, Chair on Consumer Law and Practice, National Law School of India University(NLSIU) Bengaluru and Dr. Thomas Joseph, Associate Professor,Gulati Institute of Finance and Taxation(GIFT),Kerala and Mr.Ambrish Ranjan, Industry Expert from Dynamic Beneficial Accord Marketing Pvt. Ltd (Asort). The second panel discussion was on the topic Food Safety Regulations for Compliances for Direct Selling Companies keeping in mind the role of Nutrition Supplements in the growth of Indian Direct Selling Industry was chaired by Mr. Rahul Sudan,Chief Editor, Direct Selling Today and the esteemed panellists were Dr.  Mamta Prajapati, Manager, Learning and Development, Ficsi (Sector Skill Council for Food Processing Industries) and Mrs. SeemaShukla, Food Safety Expert.The third technical panel discussion was on providing healthy one to one guidance to Direct Selling Companies for their Product Labelling and Impact of The Legal Metrology Packaged Commodity Rules and their Penalties for non-compliance.

The fourth session was on “Understanding the right Advertising Codes to curb the practices of Misleading Advertisements for effective branding and communication strategies for Direct Selling Companies” was chaired by Dr. Sapna Chadah, Faculty IIPA, and the esteemed panellists were Shri. B. Ram Kumar Joint Controller,Department of Legal Metrology,Govt. of Andhra Pradesh, Shri. Mukesh Kumar,Deputy Controller, Department of Legal Metrology, Govt. of Uttar Pradesh.Ms. PushpaGirimaji Senior Journalist and Consumer Activist and Ms. SaheliSinha, General Manager, Complaints and Resolutions,The Advertising Standards Council of India(ASCI). The sessions were interactive and participants took keen interest in the proceedings.

Direct Selling Today takes the opportunity to thank the Hon’ble Minister ShriAshwani Kumar Choubey, Shri S. N. Tripathi, DG, IIPA, Prof Suresh Misra, Dr.Sapna Chadah, and all the distinguished panellists and the preferred partners, ecosystem partners,training partners and contributors who have supported t the event and its preparation by making one of a kind National Conference organized exclusively for Indian Direct Selling Industry.

The contributors are as follows,Rootpure Marketing Private Limited specially their Management lead by Mr. Subodh Tiwar, Founder, and other Directors namely, Mr. Sanjay Tiwar and Mr. Praveen Kumar Sinha along with the  team of their enthusiastic direct sellers who participated actively by asking the right questions from the panel and making the audience aware that promotion of ethical and moral direct selling is the success step, Ebiotorium Network Private Limited, IndusvivaHealth sciences Private Limited,Amulya Herbs Pvt Ltd, Saarvasri Herbs Private LimitedTop time Network Private Limited, Effulgence an Evolution Private Limited for their token of product bouquets to all our esteemed panel of guests, Dayjoy Marketing Private Limited, Makesmile Marketing Private Limited,Lavie Care Private Limited, CJ Store Worldwide Private Limited, Clardey Global Pvt Ltd, Manbi Care Marketing Private Limited,Vvin Life India’s Private Limited, VedElixir Global Private Limited, RLI Marketing Private Limited, Bright Future India Private Limited, Wellnessampm.Fit Private Limited, RSIG Healthcare Private Limited, Dew Shopping Point (OPC) Private Limited, ApsadaEcofynity Marketing Private Limited, Dbr Bioresearch Ayurveda Opc Private Limited, Safedeal Marketing Private Limited, Miraculous Wellness Private Limited, Reature Organics Private Limited for supporting us in being our eminent branding and promotion partner,Skillfix Consultants Pvt. Ltd, Direct Selling Training Academy(DSTA)as training partners and gifting by Zolina Express Private Limited.