Views of a Direct Selling Entity
An Interview of Mr. Amol Naikawadi, Joint Managing Director of IndusHealth Plus Pvt. Ltd. A CA by education, he has been instrumental in charting out Indus’ story.
“Direct Selling model is one of the best medium to take healthcare, allied services to the masses at an affordable cost. It has generated tremendous employment opportunities without the age limit, especially for women”.
The Direct Selling Industry has positively contributed to several social and economic parameters.Its contribution can be successfully mapped to the flagship schemes such as Skill India, Make in India, Women Empowerment, Digital India, Start Up India.The industry has impacted the health sector in a constructive way.The services that are need of the hour are available and easily accessible.
The Consumer Act,2019 brings fundamental changes to regulate e-commerce, direct selling of goods and mediation in consumer disputes, etc. The new rules strengthen the confidence for all the three parties in the Direct Selling Industry. The rules define direct selling as marketing, distribution, and sale of goods or provision of services directly to the consumer otherwise than through a permanent retail location.
It will benefit genuine players in the industry and help identify pyramid schemes that are not allowed.
It will generate higher trust value and acceptance from the consumer.
The product acceptance and reach will be increased. Help serious/genuine companies to grow, protect consumers and disallow e-commerce platforms from offering products without their consent. Give uniform guidelines to be adopted by States, helping companies with state monitor compliances.
Help Direct Sellers to choose the right company.Help them to look at direct selling as a long term career opportunity.
Protect the interests of companies and consumers
The Direct Selling Guidelines,2016 initially provided a good start for our industry. Govt. recognized the role and importance of Direct Selling. It’s a beneficial for all three parties – consumer, distributor, and selling company.Only legitimate companies are now present in the market which are encouraged to maintain theirs standards as per the international players.India is considered as an attractive location for doing direct selling and local companies are considering direct selling as a channel of distribution for the development of our industry.
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