DIRECT SELLING FUTURE IN INDIA
PAMOSA International
Marketing Pvt.Ltd
Dr.Vijay Pawar(Chairman)
DIRECT SELLING FUTURE IN INDIA
A Gold Mine yet to be acknowledged.
India is country of youth. It is the second highest populated country in the world and one-fifth of its population is youth. This leads to rise of entrepreneurship and a growing appetite for financial independence in India. Direct selling is also proving itself as a good career option for this population. Youngsters spend 4 to 7 hours daily on their phones browsing internet. Internet is the best platform for marketing. Companies can attract customers through their strong online presence and make good business. So direct selling’s future is definitely bright in India.
Now if we talk about India then by 2025 as per world economic forum, India is going to be the world largest 3rd no. Of consumer market in worldwide. So because of this increment and population growth, direct selling business is going to be the best career opportunity in the India the total market will be more then 1 lakh crore by 2025 as per world economic forum.
One of the fastest growing sectors in these challenging times, the industry is providing an alternative career to millions and a lifeline to many families impacted by the pandemic
This growth has been primarily driven by wellness, nutrition and other FMCG products. There is a huge value that consumers see in categories such as nutritional supplements, immunity boosters as well as hygiene products, and these categories registered far higher sales than before the crisis. This has resulted in significant growth in the last four quarters of the year.
In these uncertain times, the direct selling industry has redefined and reshaped its operations and organizations to adapt to making paradigm shifts. It has effectively combined the online world with personalized selling, and has used technology interventions in trainings and up skilling to augment individual capabilities.
Initiatives such as Vocal for Local and Aatmanirbhar Bharat have led the Indian people to consider the prospect of locally produced goods being bought and marketed through direct sale routes, involving low investment costs and high returns. This improved local production and created a sense of ownership and a desire to succeed among young entrepreneurs. Direct sales in India gave its workers extra income and encouraged micro-entrepreneurship considerably.
